{"product_id":"anua-niacinamide-10-and-txa-4-serum","title":"Anua Niacinamide 10 + TXA 4 Serum — Brighten, Clarify \u0026 Transform Your Complexion | Nova Crown Beauty","description":"\u003cp class=\"s17\"\u003e\u003cspan class=\"s16\"\u003e\u003cspan class=\"bumpedFont15\"\u003eSouth Korea's brightening breakthrough, now available through Nova Crown. The Anua Niacinamide 10 + TXA 4 Serum combines 10% niacinamide — the gold-standard pore-minimising, oil-controlling brightener — with 4% tranexamic acid (TXA), a powerful yet gentle depigmentation active. Together, they deliver an unmatched one-two punch against dark spots, uneven tone, enlarged pores, and dullness — for a complexion that is visibly clearer, brighter, and more luminous.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s19\"\u003e\u003cspan class=\"s18\"\u003e\u003cspan class=\"bumpedFont15\"\u003eKEY FEATURES\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eProduct Type: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eBrightening \u0026amp; Clarifying Serum\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eKey Actives: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003e10% Niacinamide + 4% Tranexamic Acid (TXA)\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eAdditional Actives: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eHeartleaf Extract, Panthenol, Centella Asiatica\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eSkin Concerns: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eDark Spots, Enlarged Pores, Uneven Tone, Excess Sebum, Dullness\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eSkin Type: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eAll Skin Types — Especially Oily, Combination \u0026amp; Hyperpigmented\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eTexture: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eLightweight, Fast-Absorbing Serum\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eFragrance: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eFragrance-Free\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eCruelty Free: \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eYes\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"s19\"\u003e \u003c\/p\u003e\n\u003cp class=\"s19\"\u003e\u003cspan class=\"s18\"\u003e\u003cspan class=\"bumpedFont15\"\u003eWHY YOU'LL LOVE IT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003e10% Niacinamide minimises pore appearance, controls excess sebum, and strengthens the skin barrier simultaneously\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003e4% Tranexamic Acid targets melanin production at the source — one of the most effective brightening actives for all skin tones\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eThe combination of these two actives is clinically validated for superior dark spot reduction vs. niacinamide alone\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eHeartleaf extract calms and soothes — this serum brightens without causing irritation or redness\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eFragrance-free, cruelty-free, and formulated for even the most sensitive complexions\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eLayers beautifully in any skincare routine — apply after toner, before moisturiser, morning and evening\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"s19\"\u003e \u003c\/p\u003e\n\u003cp class=\"s19\"\u003e\u003cspan class=\"s18\"\u003e\u003cspan class=\"bumpedFont15\"\u003ePERFECT FOR\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eMelanin-rich skin tones prone to post-inflammatory hyperpigmentation\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eAnyone battling stubborn dark spots or uneven skin tone\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eOily and combination skin types wanting pore minimisation\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eK-beauty enthusiasts seeking clinical-level actives in a gentle formula\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eThose building an effective brightening routine for the first time\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"s19\"\u003e \u003c\/p\u003e\n\u003cp class=\"s19\"\u003e\u003cspan class=\"s18\"\u003e\u003cspan class=\"bumpedFont15\"\u003eHOW TO USE\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eApply 2–3 drops after toning, morning and evening\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eGently press into skin — do not rub\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eAllow 30 seconds to absorb before moisturiser\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eAlways follow with SPF 30+ in the morning to protect brightening results\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eUse consistently for a minimum of 8 weeks for best visible results\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"s19\"\u003e\u003cspan class=\"s18\"\u003e\u003cspan class=\"bumpedFont15\"\u003e\u003cbr\u003eWHAT'S INCLUDED\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cspan\u003e• \u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003e1 × Anua Niacinamide 10 + TXA 4 Serum\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"s21\"\u003e\n\u003cp class=\"s19\"\u003e\u003cspan class=\"s18\"\u003e\u003cspan class=\"bumpedFont15\"\u003eFREQUENTLY ASKED QUESTIONS\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s27\"\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eQ1: What does TXA do for skin?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s28\"\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eTranexamic acid (TXA) inhibits melanin transfer in the skin, making it one of the most effective actives for reducing hyperpigmentation, dark spots, and post-inflammatory marks — without the irritation of hydroquinone.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s27\"\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eQ2: Can I use this serum twice daily?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s28\"\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eYes — this formula is gentle enough for AM and PM use. Always apply SPF in the morning.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s27\"\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eQ3: Is this safe for darker skin tones?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s28\"\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eAbsolutely — TXA and niacinamide are considered among the safest brightening actives for melanin-rich complexions, as they do not cause the rebound hyperpigmentation associated with some other brightening agents.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s27\"\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eQ4: How does this compare to just using niacinamide alone?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s28\"\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eThe addition of TXA significantly enhances the brightening efficacy. The two actives work through different pathways — combining them addresses dark spots more comprehensively than either ingredient alone.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s27\"\u003e\u003cspan class=\"s20\"\u003e\u003cspan class=\"bumpedFont15\"\u003eQ5: How soon will I see results?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s28\"\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eMost users see noticeable improvements in skin tone and dark spot reduction within 6–8 weeks of consistent daily use.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s30\"\u003e\u003cspan class=\"s29\"\u003e\u003cspan class=\"bumpedFont15\"\u003e✦  SHOP NOVA CROWN NOW  ✦\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"s4\"\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003eVisit \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s12\"\u003e\u003cspan class=\"bumpedFont15\"\u003ewww.novacrownhair.com\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003e or WhatsApp us at \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s12\"\u003e\u003cspan class=\"bumpedFont15\"\u003e064 660 4472\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s10\"\u003e\u003cspan class=\"bumpedFont15\"\u003e for personalised styling advice, bundle deals, and exclusive offers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Nova Crown Hair.","offers":[{"title":"Default Title","offer_id":44372592918621,"sku":null,"price":873.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/0601\/4813\/files\/IMG-0652.png?v=1776458008","url":"https:\/\/novacrownhair.com\/products\/anua-niacinamide-10-and-txa-4-serum","provider":"Nova Crown Hair.","version":"1.0","type":"link"}